Earlier in time all of us were sure that we cannot affect promotion on TikTok in any shape or form – however, times have changed and today all the specialists who work in the social media promotional sphere know, that there is a ton of methods that you can apply (the truth though is that not all of them are working as nicely as you’d want them to).
In this article we are going to review 3 methods that will work greatly: an opportunity to buy TikTok followers to form an initial base for your page, PR that you can get from fellow TikTokers and following the trends to figure out your target audience and the general needs of yours as a content creator.
Where to start
The first method that we’d recommend you to use would be studying and following the trends to figure out your target audience and your own content creator’s needs. What do we mean here: for example, you want to talk about your clothing brand on TikTok and show your audience why it is cool. To start off and to make your first clips you can study the trends that are currently hot on TikTok and film your own versions of them – and then you’d have to analyze the views that you’re going to gather and see who’s willing to watch your content and who’s not. What is the age of these people and what are their interests in general? According to that info you’d be able to create your further content plan and work with your potential audience’s demands.
What to do next
Then, after you have figured out what your audience is about, you can proceed to working with the promotional methods. The easiest and the most efficient one is to purchase subscribers for your profile. But you have to keep in mind several pretty important things, including the fact that you need exclusively real subs who are people that have their own pages on TikTok and who are visiting this platform daily.
Taking on fakes and bots won’t get you anywhere and can actually harm your page a lot. If you won’t pay your attention to this matter you’re risking getting into the shadow ban, because TikTok algorithms clearly “see” who’s contacting the real pages and who’s not. Needless to say that the second option is unnecessary and can lead to algorithms perceiving you as fake too and not showing your clips to any real people.
PR from other TikTokers
This option works greatly is you have what to exchange with other content makers: if you’re a brand, you can send them a PR box for them to review and film a clip about; if you’re more of a regular blogger, you can create a plot that both of you can follow to make your audiences aware of both of you. However, today TikTokers are finding many different ways to engage with the audience and create native ads; if you think that’s possible only on Instagram, you’re very wrong.
Summing up
Use all of the methods to mold and control your development on TikTok and get the quickest results ever via paid services: remember, if you’re investing in your page today, you’re getting an astonishing payoff later!