When it comes to Apple we have always looked up to that company and with each release of products we have always thought and expected some astonishing feature which will leave us completely boggled and shocked in the most amazing way possible and yet again with the release of its latest iPhone 12 it has successfully reached a market value topping $2.45 trillion and this is obviously huge for the company itself as all its phones have been a huge success but the question comes in now that whether Apple can go further and bring more changes to its features with the release of new phones.
I guess the answer to the above question will be found in this section as, during the three months of its fiscal third quarter, the company said it tallied nearly $39.6 billion in iPhone sales during the three months ended June 26, up 50% from the same time a year ago. Compared to the old times’ Apple struggled to grow iPhone sales during the summer months before its annual fall iPhone reveal as people hold off to see the next iteration. But nevertheless, Apple said it notched a profit of $21.7 billion, nearly double from the same last year. “This quarter, our teams built on a period of unmatched innovation by sharing powerful new products with our users, at a time when using technology to connect people everywhere has never been more important,” said Tim Cook, Apple’s CEO, in a statement which showed his happiness with the growth in his business even during these unpredicted and uncertain times and especially being stuck in a pandemic for over a year now.
Apple’s results are the perfect example to portray how technology companies have thrived during the coronavirus pandemic. Taking into account the iPhone 12 family which quickly became a hit among fans and is also reported as the highest sales and profit in the company’s history during last year’s holiday shopping season. People have also turned to Mac computers and iPad tablets to help with learning and working from home, after all with everything being done online I mean who wouldn’t want to use the best products of technology. In regular trading, Apple’s stock closed down more than 1%, to $146.77 a share, amid a broader market selloff over concerns that rising COVID-19 cases, driven almost entirely by unvaccinated people in the US, could affect the economy. Despite the uncertainty, Apple’s shares have risen more than 13% so far this year. They continued to fall 0.4%, to $146.24, in after-hours trading. Other parts of Apple’s business are running smoothly as well. The tech giant tallied $7.4 billion in iPad sales, nearly 12% from the same time a year prior. The Mac, meanwhile, notched $8.23 billion in sales, up 16% from last year. Wearables, homes, and accessories, meanwhile, jumped 36% to nearly $8.8 billion. The company’s profitable services business also rose, nearly 33% to $17.5 billion in revenue.
So in short Apple is one company that has made a lot of income plus profits even during these uncertain times. And we should congratulate them for this huge success and let’s hope that Apple keeps its success going on and keeps astonishing us with every new product they launch.