When Amazon kicked off its annual fall toy sale in July, it was a bonanza for counterfeit sellers on the world’s largest online marketplace, according to an analysis of internal data. In the first report on its anti-counterfeiting efforts since it announced new tools and technologies in 2019, Amazon announced that it removed over 110 million counterfeit products from its stores a year ago. Having to deal with counterfeits on its site, Amazon has now decided to take action. Last year they suspended over 10 billion products from its website. Amazon, known mostly for its retail prowess, unveiled a suite of new tools on Monday designed to take on the counterfeit market.
Amazon said its efforts to fight counterfeiters are chipping away at the scammers who have used the online retail giant as a way to boost sales. The numbers were released in Amazon’s first report on its anti-counterfeiting efforts since it announced new tools and technologies in 2019. The pandemic has also resulted in an increase in the number for scammers as they are getting the opportunity to sell their fraud products.
Counterfeiting has been going on forever and thanks to technology, it’s always getting harder for brands to find offenders. Back in 2015, Amazon filed a lawsuit against a Chinese supplier that tricked them into buying $300,000 worth of counterfeit electronics.”Fakes are fake. And shopping has never been more real. You’re not waiting for Amazon to ship you a backup version of what you ordered; you’re not forced to swallow the bitter pill of quality. What you buy on our site is always authentic—and always exciting.” Said the officials of the Amazon.
Amazon is the first place many shoppers go to get the products they need. However, it’s becoming clear that the site can no longer be trusted. Shopping is a huge part of what makes Amazon.com great. Amazon is a leader in the e-commerce world, but it’s not immune to counterfeiters. Many buyers are buying counterfeit products through its third-party marketplace! And Amazon has no way of stopping them! But let’s face it, Amazon is great for getting just about anything you’d like on your doorstep, fast and easy. So naturally, counterfeiters are selling their illegal goods on there as well.
The company has had to fight off copycats and con artists for years. It says it remains vigilant in ferreting out any fraud. Amazon has destroyed billions of fake products in thousands of warehouses. Amazon and other big box stores are against the bill because they fear it might cost them business. Physical retailers, on the other hand, want this new law to be passed because they feel some sellers have an advantage over them.
To keep counterfeit products off Amazon, they’ve hired more than 10,000 people across the globe to investigate reports of fake goods.”Amazon sellers are the backbone of everything we do at Amazon. And we take every effort to bolster the seller experience and fight against counterfeit products—and we don’t plan on slowing down any time soon.” Added the officials of Amazon while explaining the terms and conditions of the business.