The Colorado Avalanche is supposed to wear a Nordiques logo on their jerseys. This is the first time this has happened since they relocated from Quebec City back in 1995. These jerseys are part of the Reverse Retro collection from Adidas Hockey. In this style, classic sweaters are given a modern flip. In Avalanche’s case, the Nordiques igloo logo has been recreated in a blue and burgundy. This jersey will be worn during the upcoming season. They’ll also only be available while supplies last in the retail market. As for when they’ll go on sale, that’ll happen around December 1st.
“The team was pretty receptive to this concept up front. It wasn’t the only idea, but it might have been the only one we showed them, because we wanted it so bad,” David said.
“It’s not a retro jersey, it’s a new evolution,” said Decan Bogler.
“There’s intrigue about it from our fans, and we think it’ll play well because it’s a part of our history and our brand. And it’s both looking back and looking forward at the same time,” he said.
The Avalanche have tried keeping a connection with their former home all these years. There have been multiple exhibition games in Quebec City, and they have also supported many youth tournaments there.
Since leaving, their home Quebec City has been without an NHL team since 1995. Ever since, they’ve sought a new NHL team. They haven’t been so lucky to find one, especially back in 2016 when Las Vegas received what could have been theirs.
“We talked a lot to the Montreal Canadiens, and they believe that the enthusiasm will be incredible. We do have some market information, as far as demand and enthusiasm. There are definitely people out there who believe that the Colorado jersey will be very popular north of the border. I don’t know if I can source that to the province of Quebec. Intuitively I would, but I don’t have the data to prove that,” he said.
“It isn’t unanimous. Some will say the logo belongs to Quebec City, others will say it’s a tribute. I see it as a tribute, especially since it’s a mix of old and new. Plus, it can’t harm the [movement] to see the Nordiques back. It will put the spotlight on the good memories and on the great hockey fans in Quebec City who would kill to see the Nords back,” Blanchet said.